May 292024 - Tuya Smart (NYSE: TUYA, HKEX: 2391), a global cloud platform service provider, announced a partnership with Firefly Projects B.V. (hereinafter Firefly), a European pioneer in the smart lighting industry, at the 2024 TUYA Global Developer Summit. This partnership marks a significant step in the companies’ joint efforts to revolutionize the commercial lighting industry by providing comprehensive and advanced lighting solutions.

Firefly specializes in providing customers with customized smart LED lighting solutions that not only enhance the services of building owners but also simplify installation processes for staff, ultimately leading to significant efficiency gains. In addition, the company is committed to promoting sustainable energy development by pioneering innovative solutions that minimize energy costs, thus contributing to a brighter future for everyone through intelligent technology.

With advanced technologies, more mature products, aggressive promotions from manufacturers, and increased awareness of smart lighting concepts, the global smart lighting market is growing rapidly. According to the report by Mordor Intelligence, the global smart lighting market is expected to reach $19.65 billion in 2024 and $46.79 billion in 2029, with a compound annual growth rate of 18.94% during the forecast period.

To capitalize on this momentum and capture a larger market share, Firefly remains at the forefront of lighting developments, sensing the enormous business prospects that come from the integration of LED lighting and advanced technologies. Firefly recognizes Tuya’s open and neutral cloud developer platform, along with its robust technical strength and extensive practical experience in areas such as Commercial Lighting & Office SaaS, Smart House & Real Estate SaaS, and sees a natural fit that can significantly enhance the overall value and capabilities of its solutions. The collaboration with Tuya will help Firefly ensure that building owners, installation personnel and contractors can benefit from a flexible, scalable and future-proof smart ecosystem.

The alliance between the two parties will primarily focus on the commercial lighting sector and beyond. By leveraging Tuya’s software capabilities and hardware ecosystem, combined with Firefly’s innovative strength, this partnership aims to deliver new LED lighting solutions that meet the evolving needs of customers.

At the hardware level, Firefly will efficiently and cost-effectively help customers expand their core hardware product offerings by leveraging Tuya’s OEM services. This approach ensures the consistency of customers’ brand identity while ensuring the high quality of core hardware products and the stability of integration. This strategy effectively drives customers to achieve intelligent upgrades and improve their offerings.

At the software level, Firefly leverages Tuya’s Commercial Lighting & Office SaaS platform to enable customers to quickly build professional smart lighting control systems. With simple operations, customers can realize visual control, energy management, device monitoring, and intelligent lighting construction across entire areas. This not only improves efficiency, but also significantly reduces energy consumption. In addition, with the support of Tuya’s app development tools and other services, Firefly can create customized, brand-exclusive apps. Through these apps, Firefly can seamlessly integrate Tuya-enabled smart devices, enabling real-time device management and precise smart control, ultimately providing a more intelligent and convenient lighting environment for customers.

“We are excited to collaborate with Tuya, whose open cloud developer platform and advanced smart technology have been crucial to realizing our vision for sustainable building development. Through this collaboration, Firefly’s product offerings have undergone significant enhancement, and we have set a new standard for intelligent solutions in Europe. Looking ahead, we remain committed to working closely with Tuya to promote product innovation and jointly drive the intelligent lighting and building industries to new heights,” said Frank Visser, CEO of Firefly.

Haiyang Sun, General Manager of Commercial Lighting at Tuya Smart, commented: “Firefly is a crucial partner in our efforts to expand our footprint in Europe and beyond. Our collaboration has enabled us to expand our market to broaden our reach and strengthen our brand influence. We look forward to further deepening our partnership with Firefly, exploring new innovation opportunities, and creating a brighter future together."

The alliance between Tuya and Firefly signifies the increasing prevalence of intelligence in areas such as commercial lighting. This highlights the importance of keeping up with advanced technological developments to remain competitive in tomorrow's market. In the future, Tuya will continue to collaborate with global developers, explore avenues in commercial photography, and bring innovative solutions and products that enrich customer experiences.

Source: https://www.tuya.com/news-details

Firefly Smart: https://firefly.online/Smart

Interested in working with Firefly: https://firefly.online/installateur/